CVPA 2021 FOUNDATIONS EXHIBIT

We were given the task to create the identity of CVPA's 2021 Foundations Exhibit, "I Pay Thousands of Dollars..." (a title chosen by the freshmen of UMass Dartmouth. I lead a small team of designers to establish a design strategy, which involved typographic and color decisions. Additionally, we chose textures and other visual elements which would be used throughout all affiliated products.

I created guidelines to be used as a reference for other designers who would be working on the project. The name chosen by featured students gave an impression of "rebellious, punk, and anti-establishment", which I believed should be reflected throughout the brand.