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CVPA 2021 FOUNDATIONS EXHIBIT

RETURN TO CLIENT WORK

Decemeber 1-9 2021

About the Project

We were given the task to create the identity of CVPA's 2021 Foundations Exhibit, "I Pay Thousands of Dollars..." (a title chosen by the freshmen of UMass Dartmouth. I lead a small team of designers to establish a design strategy, which involved typographic and color decisions. Additionally, we chose textures and other visual elements which would be used throughout all affiliated products.


I created guidelines to be used as a reference for other designers who would be working on the project. The name chosen by featured students gave an impression of "rebellious, punk, and anti-establishment", which I believed should be reflected throughout the brand. 

End-Of-Semester Exhibition

CVPA's Foundations Exhibition celebrates the work of students in the fall 2021 semester. All artwork displayed was created within the four Foundations Studio classes: Structural Drawing, 2D Form and Surface, 3D Form and Space, and Digital Essentials

Mobile version of online exhibition: developed by my classmates

Closer look at Identity Guidelines

Content created By My team Using my guidelines

Teaser Animation

Teaser Animation

Teaser Animation

Black and white animation was created by Abby Lonergan, a Foundations student featured in the exhibit. 

Printed Designs

Teaser Animation

Teaser Animation

Screen printed poster and pamphlet.

Alphabet

Teaser Animation

Alphabet

Created using the brand guidelines.

My team of Designers at The "I pay thousands of dollars..." Show

Professor Lara Henderson, Mia Bennett, Demetri Bouras, Haley Dunn, Ryan Dupuis, Amy Ferreira, Abigail Haley, Adam Kubasti, Gwen Laws, Aubree Lawson, Shaylin McDavitt, Melissa McIsaac, Audrey Moniz, Yanira Ramirez, Sam Scully, Steve Stromski, Jasmine Todman, Rachel Warren, Eva Youssef

check out other client work

Copyright © 2024 Rachel Warren Design - All Rights Reserved.

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