MSPCA BRAND STUDY AND ANIMATION

For my assignment, I first had to find a non-profit organization that I would want to collaborate with. I chose MSPCA-Angell, as I myself am an animal lover, an advocate for animal rights, as well as a pet parent of a rescue cat from their Nevins Farm location.

After conducting research into MSPCA-Angell's branding, I created my own booklet to reference when creating my animation.

After gaining an understanding of MSPCA-Angell's identity, I went forward and made an animated sticker. This sticker, which can be placed on "stories" and other forms of social media images, would be used to advertise their Adoptathon event.