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Little People's College

Return to Graphic Design

October 2021

About the Project

I was assigned to create a proposal for the rebranding of Little People's College. This proposal would include a thorough brand study, as well as a new logo and accompanying branding guidelines.


The purpose of the redesign was not to make an entirely new brand but instead to refresh the existing LPC identity.

About LPC

At Little People's College, students are encouraged to pursue their own interests, develop friendships, and grow in confidence, independence, and respect for themselves and others.

check out client work

Design Process

Brand Studies

Logo Redesigns

Logo Redesigns

Before my initial client meeting, I conducted studies on LPC's original branding, as well as similar brands/companies that share the same target audience to identify elements that lead to success.

Logo Redesigns

Logo Redesigns

Logo Redesigns

With the use of client feedback from multiple meetings, I designed several batches of logos redesigns.

Book Designs

Logo Redesigns

Book Designs

I created a process book in conjunction to the redesigning of LPC, and when I completed my work, I created a book detailing new branding guidelines.

Original Logo

Original Logo

Original Logo

Proposed Logo

Original Logo

Original Logo

Design Challenge

The purpose of my design was to make the logo inclusive and produce representation for the diverse student body. This became a challenge due to the client's need for the preservation of elements of the original LPC logo, which is an illustration of two white children.

Solution

The face in my proposed logo is a silhouette to provide both gender and racial ambiguity.

Process book Pages

Branding Guidelines Proposal Booklet

At the completion of my project, I designed a brand book for Little People's College. In this book, I detail the color palette, typographic system, proper usage of the logo and examples of merchandise to propose to the client.

Branding guidelines Pages

    Merchandise mockups

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      MSPCA-Angell

      Guide to Spellcasting

      MSPCA-Angell

       

      Wine labels

      Guide to Spellcasting

      MSPCA-Angell

      Guide to Spellcasting

      Guide to Spellcasting

      Guide to Spellcasting

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